Are you a business owner struggling to connect with your ideal clients? Or maybe you want to nurture an ongoing relationship but you’re not sure how? If that strikes a chord, then this podcast is for you.

Hello, I’m Katie Flamman from Storyteller Media. I’m an award-winning voiceover artist and I specialize in storytelling for business.

Whether your business is big or small, I believe that if you can harness the power of storytelling, you’ll engage your audience, connect with your customers, and lasso leads. And the Storytelling for Business Podcast will help you.

As well as entertaining and inspiring stories this series gives you practical tips to use in your business. And at the end of the series, I’ll pull everything together into a handy guide so you can harness your storytelling superpower.

The Transcript:

Katie Flamman: 00:00

Are you a business owner struggling to connect with your ideal clients? Or maybe you want to nurture an ongoing relationship but you’re not sure how? If that strikes a chord, then this podcast is for you.

Hello, I’m Katie Flamman from Storyteller Media. I’m an award-winning voiceover artist and I specialize in storytelling for business.

I work with small businesses and global brands telling their stories from my broadcast quality studio. I’ve been the voice of American Express, the Council of Europe, the Royal Academy of Engineering, Barclays Bank, KPMG, Volkswagen, UNESCO Cunard, and the British Heart Foundation to name just a few.

Whether your business is big or small, I believe that if you can harness the power of storytelling, you’ll engage your audience, connect with your customers, and lasso leads. And the Storytelling for Business Podcast will help you. But don’t just take my word for it.

Ally Lang 01:02

Telling stories is the way that we are going to engage with your potential consumers.

It’s the way we’re gonna hook them in, not just for this call to action, but for them to have an ongoing relationship with you and your brand.

Katie Flamman 01:14

In the podcast, I’m talking to storytelling experts, radio specialists and filmmakers about what makes a great story.

Gareth Dimelow 01:21

The audience needs to feel like they’re participating in the creation of the story.

Jules Sander 01:28

It is about capturing their imagination early on so that they will stay with you.

Katie Flamman 01:33

And we’ll hear from business owners too. A charity boss, financial advisor, butcher and Business Planner, all share their experiences with corporate storytelling from the best way to connect.

Chris Lomas 01:43

I don’t see myself as a storyteller. I certainly haven’t set out, and I don’t wake up every morning thinking, right, I’m gonna tell a bunch of stories.

Katie Flamman 01:50

To getting to know your audience…

Dai Rose 01:52

When we spend time with them, when I sit in front of the clients, I just talk about what they want and you know what their aspirations are. And that tends to engage them, and they give us a lot more then, and we can help them better.

Katie Flamman 02:03

Dealing with the fallout when a story gets a life of its own.

Mark Turnbull 02:06

In the end, it was a great story, we just hadn’t thought it through very well at the start. But it’s a great example of how when you start telling stories, marvellous things can happen for your business.

Katie Flamman 02:15

And when being authentic is being brave.

Lizzy Parsons 02:18

I pressed publish, and then I was like, oh my God, what have I done? What have I done?

Katie Flamman 02:24

As well as entertaining and inspiring stories this series gives you practical tips to use in your business. And at the end of the series, I’ll pull everything together into a handy guide so you can harness your storytelling superpower. I can’t wait to get started. See you soon.