What will it cost?
No two voiceover jobs are the same – and so it’s quite difficult to come up with a one-size-fits-all pricing structure.
You might think that the longer the recording, the more it will cost, but it doesn’t always work like that. A lot depends on how the voiceover will be used. You might find that a 10,000 word e-learning module costs you less than a 6 word tag at the end of a TV commercial!
There are some fixed costs though, which apply to most types of voiceover.
Please watch this video to find out more about general voiceover pricing:
My voiceover business has fixed costs which I have to pass on to you. They are covered by my £300 Basic Session Fee (BSF). Watch the video to find out what you get for your money.
The next three videos explain how the different types of voiceover usage are priced.
Online Organic Usage
If your Explainer video is going on your website or YouTube channel, You’ll need an Online Organic Usage Licence for the voiceover.
Online Commercial Usage
If your video will be marketed with Facebook ads or YouTube Pre-roll, you’ll need an Online Commercial Usage Licence for the voice over.
TV Commercial Usage
Are you looking for a voiceover for your TV commercial? To find out how much it might cost – please watch this video.
Why do voiceover artists charge different amounts?
In the service industry, different items within one service sector cost different amounts. When you get your hair cut, the price will vary depending on whether it’s a minor trim or major restyle and if it includes a wash and blow-dry, colour (highlights or full head) or a bespoke treatment like extensions. The price might vary again depending on the experience of the stylist and the products they use.
Voiceover is the same. You will pay more for the services of an award-winning, professional, experienced voiceover artist like me with a broadcast quality studio, than you will for a part-time newbie recording on their phone under a duvet. The price of your voiceover includes the service you receive.
So if you start to shop around for a voiceover artist, you’ll quickly discover that their prices vary wildly. If your budget is limited, you might be looking for the cheapest deal. But is it as good value as it seems?
Click below to read more about the factors affecting prices in the voiceover industry.
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What factors might drive up the cost of your voiceover?
1) If you’re looking for a celebrity voice, you’ll pay a lot more for someone famous, than for the services of an unknown voice actor.
2) If you ask a voiceover agency or production company to supply your voice actor, you might find the cost is higher than if you’d hired a voiceover artist directly. This isn’t always the case… it often depends on the agency. Voiceover Agencies save you the hassle of finding the right voice as they’ll probably offer you a small number of appropriate voices to choose from. An agency will also guarantee the quality of the performer and recording. But if the agency usually works with particular studios, they might suggest your recording takes place in a studio with an engineer, which will also increase the cost. You pay the Voiceover Agency for the whole service and they then pay the studio and voice actor (who receives a lower fee after the agency commission has been deducted). The “top” agencies charge the highest fees. Production companies will probably include the voiceover as part of the package they are offering you. If you’re paying a lot for the production company’s services, make sure they’ve allocated enough money to hire a highly skilled and professional voiceover.
3) You can look for the right voice yourself by paying to register with an online casting site. The charges of these sites vary. Some are a lot more expensive than others. For example, the platform owners of voices.com charge you a fee to cover their commission on top of the cost of your voiceover.
4) A professional voiceover artist will charge you a fixed cost for each project (a “Basic Session Fee” or BSF) ranging from £150-£300. Then they might also charge a Usage Fee on top, depending on how and where your voiceover will be used (eg: online, internally within a company, at a conference, or broadcast on radio or TV). The Usage Fee covers your licence to “broadcast” that voice recording. There are Organic Usage licences and Commercial Usage licences and the prices vary. (I’ve made a series of videos explaining the difference). But to give you a quick idea, a voice recording that’s being used in a TV advert, (even if it’s just a couple of words) could cost thousands of pounds, whereas a 10,000 word e-learning module for a company’s internal use could cost just £300.
5) Remember that however you find or hire your voiceover, a highly-trained professional voice actor, who’s a master of their craft, will know their worth and will charge accordingly. As with most things, you get what you pay for.
If you have a limited budget, you might be looking for the cheapest deal. And there are cheap voiceover options available. But are they as good value as they seem?
How can you keep the cost of your voiceover down?
1) You could record it yourself or ask a friend of colleague to do it. As with all DIY projects, sometimes they don’t work out as well as you’d imagined… and in the end you might wish you’d paid for a professional service!
2) You could use a computer-generated voice. This can work well if you want a comedic delivery as sometimes the AI’s intonation can be peculiar and quite funny. However, if you want your listener to be fully engaged with your message and feel some kind of human connection, then a monotonous or quirky computer voice may not be ideal.
3) You could hire a voice actor from a budget website like fiverr.com. It’s quite likely that a voiceover artist advertising their services on this type of site is inexperienced or has low-quality equipment. Sometimes this won’t matter to you – but you might be disappointed if the quality of the recording or performance isn’t as good as you’d hoped. Always ask them to send you a short demo recording first (ideally a few sentences of your script) so you can work out if they can give you what you want. It can be frustrating to waste time discussing your project with a voice actor, only to find out that they don’t have a proper studio or can’t engage with your script and perform it in an evocative way.
4) You could post details of your project on an online casting site like bodalgo.com. This involves you signing up for the site, then posting a short sample of your script and inviting voice actors to submit audition MP3s for you to review. You can state your budget – so anyone who auditions will agree to that price. The main drawback with this system is that you can end up trawling through literally hundreds of auditions. There’s no vetting process so there’s no guarantee that the recordings you get will be any good and it can take a long time to find the voice you need. You simply may not have the time or patience to do this.
5) You could search online for the type of voice you are looking for (eg “British female voice actor medical narration”) and then visit 3-5 websites of some of the voice actors whose names come up. This will give you a good idea if you want to work with them. You should be able to listen to their demos (and hopefully download them), as well as review examples of their work, find out more about their home-studio, and see how their work is viewed within the voiceover industry, perhaps by checking if they’ve won any industry awards, or reading testimonials or reviews by their clients. This method might take a little time, but it can reap rewards as you’ll have done enough research to know exactly what you’re getting…
What about Katie Flamman’s prices?
Well, I’m one of the more expensive voice over artists in the UK, but as I said earlier in this article, you get what you pay for.
Here are 5 reasons why working with me is worth every penny.
1) I believe the voiceovers I produce should be nothing short of exceptional. My business’ 5-star rating on Google and my One Voice Award for Female Voiceover Artist of the Year 2021 back that up.
2) Nobody likes nasty surprises which is why I’m completely upfront about my prices. So if you’ve checked me out online, you’ll have a good idea of what you’re likely to be charged before you even get in touch for a quote.
3) I am passionate about providing outstanding quality and service, whether I’m preparing your script, recording, editing or communicating with you.
4) I’m known for attention to detail and showing a level of care and communication that ensures you’ll get exactly what you want, on time and on budget.
5) I’m regularly thanked for being efficient, thorough and a pleasure to work with. My clients have complete confidence in my services, which is why so many come back to me again and again. They know I’m fabulous from the ground up.
This is a rough guide to the starting prices for the different types of voiceover and on screen services I provide.
Explainer videos – from £300
Medical narration – from £300
Documentary – from £300
Audioguide – from £300
Event Announcing – from £600
E-Learning – from 30p per word
TV / Online advertising – from £600
Radio advertising – from £26.70
Acting – from £300
Performance Capture – from £600
Presenting – from £600
Interactive – from £200
Animation – from £200
Audio Drama – from £200
Please get in touch for a bespoke quote.
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Q What if I need changes?
I want you to be completely happy with the recording so I will re-record for free if I have made a mistake or you are not satisfied.
For example, If I’ve failed to read your script correctly, got a pronunciation wrong or haven’t matched the tone or pace you requested.
However, if you sign off on the project, (by approving the recording/s, paying for them and accepting the final audio file/s) but then request changes, I will charge for revisions.
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Q How much are revisions?
Minimum charge £75 / €85 / $100 I bill on a sliding scale, per session, depending on the size of the changes:
Changes of up to 10% of the original script cost 25% of the original Basic Session Fee (usually £75)
Changes of up to 20% of the original script cost a further 15% of the BSF (usually £120)
And so on, increasing by 15% of the BSF for every additional 10% of the script. Revisions include reducing, repeating, or changing the script in any way.
Another option (often more expensive) is to charge you half of the original Basic Session Fee (usually £150) for revisions comprising 0-50% of the original script or all of the original BSF (usually £300) for anything more.
IMPORTANT: Please send details of all changes at once, so they can be completed in one session. If you send more changes later on and a second session is required, you will be charged again